Perhaps at this point a few words on our manufacturing ideals and general progress may be of
interest. . , „
Briefly speaking, the Western Canada Flour Mills Co., Limited, though youngest in the flour
industry in point of age, has by its rigid adherence to a policy of the "highest quality attamment "
earned for itself a more than prominent position amongst the leaders m the flour milling business.
Some idea of just what the attainment of such a position has meant may be gathered from the
following brief description of the Company's plants and activities :
The Number One Northern Wheat, the very best selection of Western Canada Wheat, receives its
first attention at the hands of PURITY FLOUR EXPERTS while in its native fields.
Through the Company's hundred or more elevators situated in the best wheat producing districts
of Canada, in charge of expert wheat buyers, the Company is in constant touch with every phase of
the wheat crops, from the seeding to the final harvesting.
3o3 i^j5 3
Only men of wide experience and keen judgment can ever hope to gain a responsible position in
charge of a PURITY FLOUR elevator. Upon these carefully selected experts rests the responsi-
bility of delivering to the Company's mills the first grade wheat demanded by the millers of PURITY
FLOUR.
At the mills the Company is further insured against the possibility of human error by maintaining
in constant operation a modern mill laboratory, under the direction of a skilled analytical chemist and
also an expert baker, whose duties are to test the samples submitted to them at all stages of the
Company's operations.
Samples are even drawn from the fields before threshing, but in the ordinary way no consignment
of grain is made into PURITY FLOUR until after it has been subjected to the severest tests, so that
the wheat that passes through the PURITY FLOUR elevators with their expert supervision, and then
meets the laboratory requirements, can at least be considered as pure as it is possible to make it, and
that is the standard required for PURITY FLOUR by its manufacturers.
From the elevators the golden flood of No. i Northern Wheat is hurried by rail and water to the
Company's modern mills, of which the St. Boniface (Winnipeg) mill looms up as the milling establish-
ment par excellence of the world's flour industry, and to this date the largest single unit mill in the
British Empire.
Here, as in the Company's other mills located in Brandon, Man.; Calgary, Alta., and Goderich,
Ont., train and boatloads of No. i Northern are sampled and receive their final laboratory test.
Having met the requirements and earned the approval of the laboratory experts, the wheat now
starts on its way through the intricate and wonderful process of flour manufacture.
Through floor on floor of machinery, and battery after battery of complicated mechanisms operat-
ing at high speed, with here and there a skilled mechanic in a supervisory capacity only, the golden
grain is cleaned, scoured, crushed and recrushed and sifted and resifted, passing through these many
delicate and intricate processes without the touch of human hands. The very best selection of this
product, of the very highest grade of wheat, is finally placed in bags and barrels for sale to consumers
all over the world under the celebrated brand " PURITY FLOUR."
Page 1
Presented as published in 1917. Historical recipes may not meet modern food-safety standards. Cook from the modern interpretation, not the original instructions.
AI-modernized reading of the original text
Perhaps at this point a few words on our manufacturing ideals and general progress may be of
interest. . , „
Briefly speaking, the Western Canada Flour Mills Co., Limited, though youngest in the flour industry in point of age, has by its rigid adherence to a policy of the "highest quality attamment " earned for itself a more than prominent position amongst the leaders m the flour milling business.
Some idea of just what the attainment of such a position has meant may be gathered from the following brief description of the Company's plants and activities :
The Number One Northern Wheat, the very best selection of Western Canada Wheat, receives its first attention at the hands of PURITY FLOUR EXPERTS while in its native fields.
Through the Company's hundred or more elevators situated in the best wheat producing districts of Canada, in charge of expert wheat buyers, the Company is in constant touch with every phase of
the wheat crops, from the seeding to the final harvesting.
Only men of wide experience and keen judgment can ever hope to gain a responsible position in charge of a PURITY FLOUR elevator. Upon these carefully selected experts rests the responsibility of delivering to the Company's mills the first grade wheat demanded by the millers of PURITY
At the mills the Company is further insured against the possibility of human error by maintaining in constant operation a modern mill laboratory, under the direction of a skilled analytical chemist and also an expert baker, whose duties are to test the samples submitted to them at all stages of the Company's operations.
Samples are even drawn from the fields before threshing, but in the ordinary way no consignment of grain is made into PURITY FLOUR until after it has been subjected to the severest tests, so that the wheat that passes through the PURITY FLOUR elevators with their expert supervision, and then meets the laboratory requirements, can at least be considered as pure as it is possible to make it, and that is the standard required for PURITY FLOUR by its manufacturers.
From the elevators the golden flood of No. i Northern Wheat is hurried by rail and water to the Company's modern mills, of which the St. Boniface (Winnipeg) mill looms up as the milling establishment par excellence of the world's flour industry, and to this date the largest single unit mill in the British Empire.
Here, as in the Company's other mills located in Brandon, Man.; Calgary, Alta., and Goderich, Ont., train and boatloads of No. i Northern are sampled and receive their final laboratory test.
Having met the requirements and earned the approval of the laboratory experts, the wheat now starts on its way through the intricate and wonderful process of flour manufacture.
Through floor on floor of machinery, and battery after battery of complicated mechanisms operating at high speed, with here and there a skilled mechanic in a supervisory capacity only, the golden grain is cleaned, scoured, crushed and recrushed and sifted and resifted, passing through these many delicate and intricate processes without the touch of human hands. The very best selection of this product, of the very highest grade of wheat, is finally placed in bags and barrels for sale to consumers all over the world under the celebrated brand " PURITY FLOUR."