This is the first practical, comprehensive inquiry
into hotel advertising ever made available. It is
the only book which treats the problem of selling
rooms and service in its entirety — promotion,
publicity, "in-the-house", "word-of-mouth", copy,
appropriation, media selection, and agency con-
tact. Mr. Madden is acquainted with both sides
of the advertising picture. His book brings the
two into sharp focus and shows their proper re-
lationship. . . Anyone who is in any way affected
by hotel advertising should be sure to have on
hand a copy of "THE ADVERTISING OF
HOTELS" for study, reference, and guidance.
The Von Onnon System of Hotel Control $ .50
A book illustrating and describing the many forms
used in the hotels of the Van Orman Chain of
hotels.
American Plan Check System (Lewis) $1.00
Hospitality (McGovem) $1.00
The American Waiter (Coins) $1.00
This is the only published book that treats in-
telligently of the waiter's work from bus boy to
head waiter, for both hotel and restaurant re-
quirements. Interspersed are chapters on the care
of table wares, salad making, table setting, carv-
ing, dishing up, handling of sea foods, building
of banquet tables, and many other useful items
of information. The book is illustrated, vest
pocket size, printed on bond paper.
The Hotel Monthly Bookshop
John Willy, Inc.
950 Merchandise Mart Chicago 54, Illinois
a. a. a. a. a. a. a.
a. a. a. a. a. &. a., a. a. a. a. a. a. a.
Page 350
Presented as published in 1919. Historical recipes may not meet modern food-safety standards. Cook from the modern interpretation, not the original instructions.
AI-modernized reading of the original text
This is the first practical, comprehensive inquiry into hotel advertising ever made available. It is the only book which treats the problem of selling rooms and service in its entirety — promotion, publicity, "in-the-house", "word-of-mouth", copy, appropriation, media selection, and agency contact. Mr. Madden is acquainted with both sides of the advertising picture. His book brings the two into sharp focus and shows their proper relationship. . . Anyone who is in any way affected by hotel advertising should be sure to have on hand a copy of "THE ADVERTISING OF HOTELS" for study, reference, and guidance.
The Von Orman System of Hotel Control $ .50
A book illustrating and describing the many forms used in the hotels of the Van Orman Chain of hotels.
American Plan Check System (Lewis) $1.00
Hospitality (McGovem) $1.00
The American Waiter (Coins) $1.00
This is the only published book that treats intelligently of the waiter's work from bus boy to head waiter, for both hotel and restaurant requirements. Interspersed are chapters on the care of table wares, salad making, table setting, carving, dishing up, handling of sea foods, building of banquet tables, and many other useful items of information. The book is illustrated, vest pocket size, printed on bond paper.
The Hotel Monthly Bookshop
John Willy, Inc. 950 Merchandise Mart Chicago 54, Illinois