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Foreword.
a
E hope in this small booklet to create re-
newed interest in diet and in the selection
of foods that nourish. In this selection we
realise that economy, convenience, and nourish-
ment are very necessary in the ingredients that
go to the preparation of good food.
But food cannot nourish unless it be pure food.
We have been closely identified for many years
with the pure food campaign in this country, and
we have strenuously striven by example and pre-
cept to secure regulations that will ensure purity
in all our foods, such as we have in our
*“ ATORA ”’ beef suet, protected as it is from con-
tamination and impurities by a clean and hy-
gienic wrapper or carton. It is now 38 years
since ‘‘ ATORA ”’ was introduced, and housewives
in increasing numbers, year after year, over all
the world as well as in this country, use it be-
cause they find it good and pure. Before the days
of “‘ATORA’”’ our mothers bought raw suet.
They had the trouble of chopping it with flour
and picking out the skin and waste tissue.
Even so, some of the indigestible skin, tissue, and
all the “impurities went into the pudding. The
remainder of the suet was placed in flour till
next time came; but when the next time came
it had become sour, tallowy and rancid, and
ane unfit for use. “‘ATORA”’ has changed all
at.
‘“ATORA ” is the finest beef suet that money
can buy. All skin, waste tissue, moisture, and the
impurities always present in raw suet, are re-
moved, in our process. The clarified ‘ ATORA ”
is then cleanly shredded and a little of the best
rice flour obtainable is blown by fans on to the
shreds as they are formed. The rice flour keeps the
shreds apart, but it also has the effect of pro-
tecting the suet from the air and keeping it
fresh and sweet. A packet of ‘‘ ATORA ”’ can be
put on the shelf till needed again, when -it. will
be found as fresh as ever. There is no chopping
to be done and it is thus always ready for im-
mediate use and can be used to the last shred
in the packet.
The freshness and sweetness of “‘ATORA”’
appear so -extraordinary when comparison is
made with raw suet, which so quickly becomes
sour and rancid, that there are still some house-
wives who believe we add preservative to the
rice flour to make the suet keep. We wish to
impress it upon all mothers and housewives that
we don’t do anything of the kind. ‘‘ ATORA”
keeps fresh and sweet for the reasons set out
above. It is all pure beef suet of the finest
quality without adulterant, colouring matter, or
preservative cf any kind.
Every mother and housewife should use
“ ATORA ”’’—it is an invaluable aid to convenience
in the kitchen. The regular use of good beef suet,
moreover, ensures the sturdy growth of children
and is also helpful for adults. There is no food
more satisfying and nourishing for children than
a good suet pudding with treacle or golden
syrup. And there are many more ways in which
““ ATORA ”’ may be used with advantage. It makes
light and dainty suet dumplings, which cook much
quicker than when made with raw suet, requiring
only about 15 minutes in with the stew or gravy.
““ ATORA ” greatly enriches milk puddings, porridge
and prepared oats, and should be added according
to the directions in this book. A special section also
deals with Stuffing and Forcemeat, and with the
handy convenience of ‘‘ATORA’” many simple
dishes can be improved in this way beyond recogni-
tion, with very little extra time or trouble. Last
but not least, ‘‘ ATORA ”’ taken in hot milk possesses
wonderful soothing and healing properties in cases of
coughs or colds, and is invaluable in this form for
children or adults susceptible to catarrhal or chest
complaints.
Page 0
Presented as published in 1930. Historical recipes may not meet modern food-safety standards. Cook from the modern interpretation, not the original instructions.
AI-modernized reading of the original text
| | q
Foreword. a
E hope in this small booklet to create renewed interest in diet and in the selection
of foods that nourish. In this selection we realise that economy, convenience, and nourishment are very necessary in the ingredients that go to the preparation of good food.
But food cannot nourish unless it be pure food. We have been closely identified for many years with the pure food campaign in this country, and we have strenuously striven by example and precept to secure regulations that will ensure purity in all our foods, such as we have in our "ATORA" beef suet, protected as it is from contamination and impurities by a clean and hygienic wrapper or carton. It is now 38 years since "ATORA" was introduced, and housewives in increasing numbers, year after year, over all the world as well as in this country, use it because they find it good and pure. Before the days of "ATORA" our mothers bought raw suet. They had the trouble of chopping it with flour and picking out the skin and waste tissue. Even so, some of the indigestible skin, tissue, and all the impurities went into the pudding. The remainder of the suet was placed in flour till next time came; but when the next time came it had become sour, tallowy and rancid, and unfit for use. "ATORA" has changed all
at.
‘“"ATORA" is the finest beef suet that money can buy. All skin, waste tissue, moisture, and the impurities always present in raw suet, are removed in our process. The clarified ATORA is then cleanly shredded and a little of the best rice flour obtainable is blown by fans on to the shreds as they are formed. The rice flour keeps the shreds apart, but it also has the effect of protecting the suet from the air and keeping it fresh and sweet. A packet of "ATORA" can be put on the shelf till needed again, when it will be found as fresh as ever.here is no chopping to be done and it is thus always ready for immediate use and can be used to the last shred in the packet.
The freshness and sweetness of "ATORA" appear so extraordinary when comparison is made with raw suet, which so quickly becomes sour and rancid, that there are still some housewives who believe we add preservative to the rice flour to make the suet keep. We wish to impress it upon all mothers and housewives that we don't do anything of the kind. "ATORA" keeps fresh and sweet for the reasons set out above. It is all pure beef suet of the finest quality without adulterant, colouring matter, or preservative of any kind..
Every mother and housewife should use "ATORA"—it is an invaluable aid to convenience in the kitchen. The regular use of good beef suet, moreover, ensures the sturdy growth of children and is also helpful for adults. There is no food more satisfying and nourishing for children than a good suet pudding with treacle or golden syrup. And there are many more ways in which "ATORA" may be used with advantage. It makes light and dainty suet dumplings, which cook much quicker than when made with raw suet, requiring only about 15 minutes in with the stew or gravy. "ATORA" greatly enriches milk puddings, porridge and prepared oats, and should be added according to the directions in this book. A special section also deals with Stuffing and Forcemeat, and with the handy convenience of "ATORA" many simple dishes can be improved in this way beyond recognition, with very little extra time or trouble. Last but not least, "ATORA" taken in hot milk possesses wonderful soothing and healing properties in cases of coughs or colds, and is invaluable in this form for children or adults susceptible to catarrhal or chest complaints.