And while we are on the subject of labels, I must cer-
tainly take exception to the unattracti\e character of those
employed on the bottles of our Australian wines. There
is no reason whatever why a little consideration should not
be paid to the artistic sense in this respect. Our Avine mer-
chants, it would appear, fail to understand the selling power
w^hich belongs to the " get-up " of the label on a wine bottle.
I feel sure this attractiveness has a great deal to do Avith the
success of many products, notably in the case of the American
preserved fruits. Some of these are labelled in a manner which
is creditable in the highest degree — and what is more, from a
practical point, it is no unimportant factor in their huge sale.
AUSTRALIAN WINE. 239
Then again, there is that want of uniformity which
Mr. James Smith has so ably descanted upon, and to which
I have ah-eady refeiTed. It is bad enough to have a wine
labelled Riesling, or whatever it may be, from one place
differing entirely from a wine of the same name which comes
from some other locality. But it is a far more serious defect
when the wine of any particular place one year differs
entirely from the same wine coming from the same
locality at another. For the same variety of wine, of the
same "\ineyard, thus to vary, year by year, is simply
unpardonable. This must not be allowed to continue, for
while it exists Australian wines will always be subject
to reproach — a reproach, indeed, which cannot be explained
away.
And while dealing with these shortcomings I propose to
speak of another matter, which is by no means unimportant.
I refer to the size of the bottle. It has frequently happened
that visitors to Australia ha\e said to me, " I should very
" much like — indeed, I am anxious — to try yom' Australian
" wines ; but unfortunately I cannot drink a whole bottle
" at table, and I am unable to obtain less." Now, this is
undoubtedly a grievance, and should be overcome in some
way ; either by putting up a portion of our wines in
smaller bottles, or else by making some arrangement so
that a smaller quantity may be obtained. Since these
lines were written, however, it is very pleasing to record
the fact that one enterprising finn in Sydney has taken a
highly commendable step in this very direction ; and
already smaller bottles of Australian wine may be obtained
for the low prices of Gd. and 9d.
Up to this point I have made no remarks with regard to
the knowledge of wine possessed by the majority of Austra-
lians, and yet in many respects it is the most important
of all. They are not called upon to pronounce an opinion
240 THE AST OF LIVING IN AUSTRALIA.
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And while we are on the subject of labels, I must cer-
tainly take exception to the unattracti\e character of those
employed on the bottles of our Australian wines. There
is no reason whatever why a little consideration should not
be paid to the artistic sense in this respect. Our Avine mer-
chants, it would appear, fail to understand the selling power
w^hich belongs to the " get-up " of the label on a wine bottle.
I feel sure this attractiveness has a great deal to do Avith the
success of many products, notably in the case of the American
preserved fruits. Some of these are labelled in a manner which
is creditable in the highest degree — and what is more, from a
practical point, it is no unimportant factor in their huge sale.
AUSTRALIAN WINE. 239
Then again, there is that want of uniformity which
Mr. James Smith has so ably descanted upon, and to which
I have ah-eady refeiTed. It is bad enough to have a wine
labelled Riesling, or whatever it may be, from one place
differing entirely from a wine of the same name which comes
from some other locality. But it is a far more serious defect
when the wine of any particular place one year differs
entirely from the same wine coming from the same
locality at another. For the same variety of wine, of the
same "\ineyard, thus to vary, year by year, is simply
unpardonable. This must not be allowed to continue, for
while it exists Australian wines will always be subject
to reproach — a reproach, indeed, which cannot be explained
away.
And while dealing with these shortcomings I propose to
speak of another matter, which is by no means unimportant.
I refer to the size of the bottle. It has frequently happened
that visitors to Australia ha\e said to me, " I should very
" much like — indeed, I am anxious — to try yom' Australian
" wines ; but unfortunately I cannot drink a whole bottle
" at table, and I am unable to obtain less." Now, this is
undoubtedly a grievance, and should be overcome in some
way ; either by putting up a portion of our wines in
smaller bottles, or else by making some arrangement so
that a smaller quantity may be obtained. Since these
lines were written, however, it is very pleasing to record
the fact that one enterprising finn in Sydney has taken a
highly commendable step in this very direction ; and
already smaller bottles of Australian wine may be obtained
for the low prices of Gd. and 9d.
Up to this point I have made no remarks with regard to
the knowledge of wine possessed by the majority of Austra-
lians, and yet in many respects it is the most important
of all. They are not called upon to pronounce an opinion
240 THE AST OF LIVING IN AUSTRALIA.